TMG-Branchen-Expertise Haushalts- und Elektrogeräte

Industry-specific consulting for

Domestic and electrical appliances

For more than 30 years TMG Consultants has been supporting manufacturers and system providers with comprehensive industry knowledge, methodical depth and tried-and-tested solutions for successful transformation.

The domestic and electrical appliances industry is an important part of the German consumer goods industry and traditionally stands for innovation, design and durable technology “Made in Germany”. With a turnover of over 18 billion euros and an export ratio of more than 60%, it is a major employer and a globally competitive technology provider. It includes white goods, small appliances and smart home solutions. The industry is at the intersection of sustainability, digitalization and consumer focus. Those who manage to combine technological excellence with smart business models and operational excellence will be successful in international competition.

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TMG 9 Industries 9 Domestic and electrical appliances

Industry in transition

What are the current challenges in the domestic & electrical appliances sector?

The industry is facing a fundamental change that goes far beyond the traditional further development of products. On the one hand, pressure is growing due to energy policy requirements, the circular economy and ecological product orientation. On the other hand, digitalization, new competitors and consumer behaviour are permanently changing market mechanisms. Added to this are rising material costs, volatile procurement situations and economic influences in retail and online retail.

Strategies for the future

What is the current need for adjustment and optimization?

Companies in the household and electrical appliances sector must realign their business models and structures in order to survive in an increasingly competitive and technology-driven market environment:

Align product development with sustainability and digitalization:
Resource-saving materials, energy-saving appliance classes, modular designs and IoT capability are becoming key differentiating features. Innovation cycles must be shortened and user feedback integrated more quickly.
Strengthen after-sales and services:
Expanding the business model to include maintenance, upgrades, app integration or smart services opens up new sources of revenue – while increasing customer loyalty and improving margins.
Making production and supply chains more flexible:
Global uncertainties require more resilient structures, dual-sourcing concepts and regionalized manufacturing. Simultaneous cost optimization through lean manufacturing and automated production processes is essential.
Develop omnichannel strategies:
Consumers expect seamless customer experiences across online and stationary sales channels. Manufacturers need to rethink their go-to-market strategies, develop data expertise and implement customer-centric processes.
Cost leadership through efficiency programs:
In an environment of increasing competitive pressure, lean organizations, optimized development processes and clear control over product costs are crucial for sustainable profitability.

Industry expertise

Selected reference customers in the domestic and electrical appliances sector

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